5 Ways Social Media Helps You Drive Sales
Social Media is important for every business that want’s to thrive in the 21st century. It doesn’t matter what kind of business you are, whether you are a large enterprise or an SME. Your potential clients are on social media below are 5 Ways Social Media Helps You Drive Sales.
1. Large Market
Did you know that 2 billion people from all over the world are active users on social networks? That’s almost 70% of the world’s internet population! Every day, billions of active users are following brands and making purchase decisions based on the information that businesses share on social media. So if your business is not active on social media, consider what you are missing! Social media exposes you to a large market and a large market means a large number of potential customers and increased Visibility
2. Attract potential customers
Social media will not only expose you to a large market, it can help you attract some of those billions of internet users to your website. Once you’ve exposed a new visitor to your site, social media can help you convert these visitors into leads by promoting your content. In 2014, the State of Inbound Report found that more than 80% of marketers and 60% of sales professionals found qualified leads on social media sites. That’s huge! Just think, your next sale could result from leveraging your social media channels.
3. Celebrate your customers
Delighting your customers through social media is a bit like celebrating with a glass of your favorite drink. Take a picture with a satisfied customer, tweet at them to say thank you. Social media can help you create those special moments with your customers so they can go on to promote your business.
4. Build and maintain personal connections
Social media can also help your business build and maintain personal connections through real time, one-on-one interactions. They can answer their questions, tell them more about your business; they can also communicate their satisfaction with your service. These interactions provide a personalized service that is visible to your followers and their social networks
5. Global visibility
Thanks to the technology and the internet, the world is far more connected and integrated than previously ever imagined. Through social media, the world is your market! From your locality, you can share your business with people in other parts of the world, engage in negotiations and also see how other people in a similar business are doing theirs. Surely building a global business is no longer as difficult as it used to be!