- Set up a Google My Business account
This is a cost-free way of getting your business online. Set this up and get all of your business details uploaded. It’s totally free and will enable you to appear in local search results.
- Build an Interactive Mobile friendly website
Build a simple yet interactive website. Ensure that it is mobile. Optimizing it for fast load-speed (again through plugins where available) will help you stand out from the competition in terms of performance.
- Customer rewards
It costs five times more to win a new customer than to retain an old one and happy customers will definitely become promoters of your business.
In addition to excellent customer service, create and actively promote a loyalty program that provides a certain value to your customers. To keep your customers delighted, provide in-kind rewards or products from your business rather than gifts from other vendors.
- Create Content
In addition to helping you rank for your target terms, contents are also a great way to provide value to your customers.
Create the kind of content that people interested in your product or service would appreciate, and begin to build an audience.
- Optimize Your Website For Search Engines (SEO)
This is a practice that helps search engines reach the content in your website more effectively through organic search. In our next post the Pages and Ink team will give you tips on how to optimize your website and contents for Search Engines.