Brand Elements are the ingredients to succesful branding. In this article, we will highlight top brand elements you should improve on for your business growth.
Branding is what gives your business a face. It communicates, at first sight, the class of your brand, the value, quality and reasons you should be chosen over others.
Though branding has a lot to do with identification. But beyond that, it must connect your target prospects emotionally to your products and services. It has to create an impression that will make them come back.
To create such a brand identity for your business, you need more than just a name and logo. There are some essential brand elements that you need to improve on to create a cohesive brand identity.
Brand elements are signs or symbols that are identified with your business which distinguishes yours from other brands. They cohesively define what your brand is, what you offer, your unique brand materials and your business value.
There are a number of brand elements that make up your brand identity. This is because branding has to do with everything a customer experiences when he/she has an encounter with your brand. It may be the quality of your product, the product packaging, the customer experience, the pricing and many more.
Without having branded elements, there would be nothing to remember you for. Imagine buying from a random seller by the roadside. Even if the product is of quality and the customer experience is top-notch, without any branding elements identifiable to the brand, it will be hard to reach the seller or even refer to another person.
Hence, having a cohesive brand identity is synonymous to creating quality brand elements that speak your brand language, register your brand in people’s mind, and act as a reference to your business at any time.
ESSENTIAL BRAND ELEMENTS
Before bringing out your product to the market, there are certain essential brand elements that you need to nail down first. These branded elements, when creatively done, will help you hit the road running.
The brand name is the most important brand element. As simple as it may look, creating a brand name is tactical and shouldn’t be rushed. A brand name must be one that aligns with your product or services, easily tell people what your brand is about, short and concise and not generic.
To stand out in the market, you need a brand name that is easily relatable. Your brand name shouldn’t be one that needs an extra explanation for customers to know what you sell or offer. It must directly give a perception of the industry you are in without the need for supporting elements.
The Logo is your visual trademark. It is arguably the second most important brand elements. A brand logo is as important as a brand name. It must be as recognizable as the brand name as images are easier to remember than words.
When creating your logo, you need to be creative. Your brand logo must align with the brand name and color. It must be one that directly tells people what you are into, in a simple and relatable way.
A logo can be a visual representation of your product, creatively designed into a simple logo. Alternatively, a logo can simply be a wordmark skillfully designed with branded fonts and colors with the brand name. An example of this can be seen in the Google logo.
It is important to create different sizes of your logo so as to fit into different promotional collaterals. This is to ensure that your brand standard is maintained on all platform.
Your brand logo must be sleek, simple and be something your products can embody well.
Ultimately, when picking out a logo, it should be done in a simple and fun way so that it will come out as a dynamic and clever visual representation of your brand which will be easy for the world to recognize.
Brands need to be intentional about their brand color. Color is powerful. It can create an iconic experience that sticks to the heart.
Because color can be identified as a universal trait, when carefully chosen, your brand can be seen more than just a business. The color gives it a different voice and face. For instance, think of the color red. Typically, red means urgency, love or even danger. For a brand using red, you will naturally attract people for red standout and is always attractive.
Hence, coming up with a proper brand color is part of the essential branding process you need to undergo. The practice of using any color as it comes won’t give you the unique identity that you seek.
The slogan is basically another important brand element that acts as a mouth to your brand.
The slogan which is usually a catchy phrase that quickly describes your brand. It must be a memorable, easy to say, and matching phrase that describes your brand personality.
The idea of a slogan is to tell people what isn’t directly realizable in a brand name or logo. It acts as a supplement that gives additional meaning and protrudes your value proposition for the world to see.
As creative or funny you might want to sound, make sure it doesn’t relay a lackadaisical and carefree message. Your professional identity must be portrayed in the phrase while maintaining creativity and simplicity.
GRAPHICS AND IMAGES
When dealing with visuals, special attention needs to be given. Graphics and images are very important brand elements that will aid your marketing and advertising efforts.
With a brand color chosen, every one of your images and graphics must be consistent with the color and maintain certain typography. Given that images and graphics are used on your promotional materials, they need to be well designed, recognizable to your brand and be consistent.
The graphics must show off the entirely of your branded assets, align with your logo and clearly represent the overall brand.
You need to define a typeface and brand font that will be consistent with other branding elements. The font might be from the style of the logo or be one that aligns with it.
When a customer sees a text written in your unique brand typeface and font, it helps portray your uniqueness and why they should choose you.
Once you choose a font, ensure that it is used on all your promotional materials. Consistency with such builds your brand identity in a way that it is easily distinguishable.
Branded elements are crucial for successful branding. They help to create a cohesive brand identity that reflects the idea and view a business owner wishes to portray.
It is imperative to ensure they are all done perfectly so as to build a positive customer perception early on and break into the market. Think outside the box, be creative and find what suits your business.
Branding is a must when trying to build a competitive brand. We offer top-notch branding services. We help your business grow. Reach out to us, let’s help start your branding journey!