A brand exists only when there is a product or service offering. The success of any brand thus depend on the importance of the product (or service) and how it can connect to its potential customers.
Product Design is an integral part of brand establishment. It shapes the future of your business from onset and can be a great determinant of its sustainment.
The process of product design involves crafting the appearance and feel of your product. It is basically the way you arrange the features and benefits of your product (or service) to appeal its target audience.
It is an important aspect of brand development. Product Design determines a brand’s value and how it is perceived.
A close example of how important product design is can be seen in smartphone designs. The shape, weight, functionality and look of iPhone differentiates it totally from other kinds of smartphone.
We could say an iPhone is just a phone as infinix android phones are. But definitely, the value and satisfaction generated are different. This owes solely to how the products are designed and markets they are designed to serve.
INFLUENCE OF PRODUCT DESIGN ON CUSTOMERS BEHAVIOR
Arguably, product design contributes to over 80% of why a product is chosen over another. Customers will easily drop a product whenever they feel there’s a better one out there.
Imagine how the computer design evolved.
The comfortability and mobility offered by laptops brought about the abandonment of desktop computers. Even when they serve arguably the same function, laptops are easier to carry around. Also, that it uses inbuilt battery compared to desktop depending on direct electricity gave it an edge.
All these are basically owed to an improved customer centered product design.
Great brands scale faster when they try to fulfill customers wish. Imagine the likes of BMW and Louis Vuitton, they brought imagination into reality for consumers by offering extraordinary designs.
PRODUCT DESIGN AND BRAND MARKETING
When your product is astonishing, marketing becomes easier.
Basically, customers are drawn by what they see and the value they perceived from a brand. This is greatly dictated by the way the product is designed.
Marketing involves trying to convince people to see the quality of your brand and values it can generate. With a good product design, over half of this process is complete.
In a marketing standpoint, a good product design will:
- Give your brand an edge over Competitors
- Help pull crowd directly from your target market
- Give your brand better acceptability
- Afford you great visibility and brand growth
- Build a name faster
- Differentiate you from competitors
- Higher return on investment
As much as we want to put our product out there, getting the product design right is very important.
Product design has a lot to do with the level of acceptance of your brand. It dictates the perception and value of your brand.
Great brands are made through popularity and acceptance of their product (or services). Therefore, it is pertinent to ensure you put out the best designs out there in order to scale fast in your industry.